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Full HD panels hit record 18% growth in 3Q15

Posted: 24 Dec 2015     Print Version  Bookmark and Share

Keywords:IHS  AMOLED  Apple  Samsung  smartphone 

According to the latest report from IHS Inc., full high-definition (FHD) panels hit a record 21 per cent of the smartphone display market in 3Q15 as a result of increases in active-matrix organic light-emitting diode (AMOLED) panel adoption by Samsung and other companies. The market research firm added that the rising demand from the Chinese smartphone market, and the popularity of the Apple iPhone 6S Plus, also contributed to growth in unit shipments of FHD panels that are able to show 1080p images. AMOLED displays composed 18 per cent of all smartphone display unit shipments in 3Q15, up from 10 per cent in the same quarter last year.

The Samsung group has relied on AMOLED as an important differentiating feature in its proprietary Galaxy smartphones for six years, as it helps the company achieve better colour performance, on-cell touch, and slimmer and lighter form factors. To expand market adoption, Samsung Display recently changed its smartphone display strategy to begin selling AMOLED panels to external customers.

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Beginning in 2H15, OPPO, Gionee, vivo, Meizu, Lenovo, Huawei and other smartphone brands, installed AMOLED in their devices. Meanwhile, products such as the Google Nexus 6P, the Microsoft Lumia 950XL, the Meizhu Pro 5 and the BlackBerry Priv now have AMOLED displays.

"2015 will be a banner year for AMOLED as the technology will soon be included in high-end smartphones from many other companies," said David Hsieh, senior analyst for IHS Technology. "The simpler structure and better picture performance of AMOLED screens may even encourage Apple to consider adopting the technology in the future."

The plus-sizing of smartphones continues

Led by the rising popularity of the iPhone 6S Plus and other large smartphones, unit shipments of 5in-and-larger displays surpassed those of smaller displays for the first time in 3Q15. While QoQ unit shipments of 5in-and-larger displays grew 21 per cent to reach 247 million units in Q3, smartphone displays smaller than five inches fell six per cent to 156 million units.

Smartphone display shipment share

IHS said the rising demand from the Chinese smartphone market, and the popularity of the Apple iPhone 6S Plus, added to growth in unit shipments of FHD panels that are able to show 1080p images.

Unit shipments of 5in smartphone panels experienced the largest growth of any size, jumping from 93 million in 2Q15 to 104 million in Q3, which is the first time 5in shipments exceeded 100 million units in a single quarter. Thanks to the iPhone 6S Plus and other new models manufactured in China, 5.5in smartphone panels grew from 65.6 million in 2Q15 to 79.8 million in Q3. Screen sizes of 6in and larger have not been as popular with smartphone buyers, so growth in that size range has been marginal.





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