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iPhone battery case barbs downplayed by Apple CEO

Posted: 15 Dec 2015     Print Version  Bookmark and Share

Keywords:Apple  iPhone  battery  Dadaviz 

Nonetheless, competing iPhone battery pack cases often come in two pieces which the user then has to connect together. Some are made of a less elastic material that can be more challenging to slip on and off, but many of those products also lack the distinguishing protrusion of Apple's Smart Battery Case.

The Wall Street Journal came to Apple's defence in its review of the device, saying that users "choose a battery case for utility, not fashion." The reviewer added that although the Apple's case is "fairly unsightly," it's ahead of other "chunky" cases "made of black matte plastic, requiring you to attach two pieces to your phone."

The battery pack also includes several of Apple's typical smart design features. When it is turned on, the intelligent battery status is displayed on the iPhone Lock screen and in the Notification Centre, so users know exactly how much charge they have left.

In addition, the battery case supports Lightning accessories, such as the Lightning to USB Cable, which is included with the iPhone. It also works with the iPhone Lightning Dock, sold separately.

During Mashable's interview, which took place at the Hour of Code event, Apple's VP of software engineering, Cheryl Thomas, added her two cents to Cook's usage scenarios for the battery pack: "When you need it, you need it."

To which Cook laughed and responded, "When you need it, you need it. That's right."

- Nathan Eddy

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