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Qualcomm exec lands top post in Intel's new group

Posted: 23 Nov 2015     Print Version  Bookmark and Share

Keywords:PC  Internet of Things  platform engineering 

Intel appointed Venkata "Murthy" Renduchintala, a former Qualcomm executive, as president of a group that merges divisions formerly managed by four of Intel's top executives.

The move is a highly unusual step for Intel which is known for promoting its top executives from within its ranks. Renduchintala has been in executive positions at Qualcomm since 2004 and was co-president of Qualcomm's chip group. A day earlier, Qualcomm named his colleague, Cristiano R. Amon, as head of its chip division.

Intel combined its client PC, platform engineering, software and services, and emerging Internet of Things divisions into one group headed by Renduchintala. The appointment could unsettle the veteran managers under him, seeing their prospects for the CEO seat at Intel dim.

"I can't think of a single instance where Intel brought in an outsider that's had a long-term impact on them," said Nathan Brookwood, principal of market watcher Insight64.

Brookwood noted Eric Kim of Samsung, Hermann Eul of Infineon and Mike Bell of Palm that all had relatively short tenures in high-profile positions at Intel. "Just about everyone in a significant management role has been at Intel a long time, but maybe Renduchintala will be the one the change the pattern," he added.

Renduchintala

The move comes at a challenging time for both Intel and Qualcomm ranked as the world's first and third largest vendors of logic chips. Intel is struggling to retain growth in the face of declining PC sales. Qualcomm announced earlier this year it is restructuring amid a smartphone slowdown, loss of a key design win in Samsung's Galaxy phones and challenges to its licensing business in China and South Korea.

In a press statement Intel said Renduchintala and the new organisation will help the company "align product design, engineering and business direction to tighten Intel's strategy and speed execution across the communications, device and IoT segments."

Intel did not mention at an annual analyst day its plans for creating the new division called the Client and Internet of Things Businesses and Systems Architecture Group. However, the company did make a good case for its future prospects at the event.

"Even if the PC market continues to erode they can still get growth, but they are betting a lot on servers and IoT to dive future growth and I am sceptical IoT will be a high growth driver for anyone given it is so fragmented," said Brookwood who attended the analyst day meeting.


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