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Google reveals Project Aura, Glass and Beyond

Posted: 21 Sep 2015     Print Version  Bookmark and Share

Keywords:Google  Project Aura  Silicon Valley  Google Glass  Google Cardboard 

Google is on a hiring spree for its latest Project Aura, Glass and Beyond, taking in a full-time recruiter Jessica Bailow, just weeks after Google and several other Silicon Valley mammoths agreed to a record $451 million settlement over an almost 10-year-old "no-poaching" deal among technology giants, a secret agreement not to recruit each other's employees.

Already Project Aura, Glass and Beyond has recruited at least three engineers from Amazon's Lab 126--Dima Svetlov, software development manager, Amir Frenke director of software development and Tina Chen, manager of technical programme management. Rival Amazon's Lab 126 is ironically so named because the letters of the alphabet go from 1 to 26, all too similar to Google's new mother corporation Alphabet.

Google Glass

Google Glass cost upwards of $1500, but has since been discontinued. (Source: Google, used with permission, URL:,

The Project Aura, Glass and Beyond, however will not attain Alphabet subsidiary status, but will remain within Google headed in the interim by Google Glass head (since 2014) Ivy Ross. Other former Google Glass team members have also been transferred over to Project Aura, Glass and Beyond. The new subsidiary also has its sights on many more engineers from outside Google, including the three from Amazon's Lab 126, as 30 more jobs are listed for the new subsidiary since this Monday (Sept. 14, 2015) on Google's jobs available at Project Aura, Glass and Beyond listings on its website.

Google Cardboard

Google Cardboard has since moved on to an (almost) free cardboard version for virtual reality that you just slide you smartphone into, thus almost zero cost. (Source: Google, used with permission, URL:

Project Aura, Glass and Beyond will reportedly will work alongside other wearable and Internet of Things (IoT) projects, such as Google Cardboard that hawks free virtual reality goggles (you just add your smartphone) to view 3D Google content, a far cry from the Google Glass project that sold its "goggles" for $1,500 before being discontinued earlier this year.

- R. Colin Johnson
  EE Times

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