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Renesas, Audi partner to speed automotive innovation

Posted: 15 Jul 2015     Print Version  Bookmark and Share

Keywords:Renesas Electronics  Audi  automotive  powertrain  chassis 

Renesas Electronics Corp. has revealed that Renesas and Audi have entered a strategic relationship as part of the Audi Progressive SemiConductor Programme (PSCP) to expedite automotive innovation. The partnership covers traditional automotive control areas such as powertrain, chassis, body and safety; driver infotainment and driver assistance systems; and novel application areas such as automated drive, connected car and the electrical vehicle.

"Renesas Electronics is a major innovation leader in the semiconductor industry. The company's MONOS flash technology as well as its pioneering role in the development of 28nm process technology are significant proof of this," said Ricky Hudi, head of electric/electronic development at Audi. "I'm pleased that we have Renesas as an innovative, extremely quality-conscious and reliable partner working with us on our Progressive SemiConductor Programme. We will join forces to increase the processing performance, comfort level and intelligence of our cars even further."

Ricky Hudi and Ryuji Omura

Ricky Hudi, head of electric/electronic development at Audi, and Ryuji Omura, EVP at Renesas

"We are pleased to be able to work on this unique program as a strategic partner with Audi," said Ryuji Omura, VP of Renesas. "We are honoured to have been highly regarded by Audi for our advanced technological strength and state-of-the-art quality. The collaboration with Audi serves as an important opportunity for Renesas to gain deeper understanding of the European automotive marketplace."

Today, between 80 and 90 per cent of all car innovations are based directly or indirectly on semiconductors. This is why Audi is developing a core competency in the semiconductor area with its Progressive SemiConductor Programme. The Programme is designed to rapidly make the latest semiconductor technologies available in cars, while increasing reliability. The aim of the programme is to transfer progress in the field of microelectronics more effectively to the car. An important part of it involves being in direct contact with the semiconductor manufacturers and working with them on joint development.

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