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Hyperscale data centres drive growth in disk storage systems

Posted: 09 Dec 2014     Print Version  Bookmark and Share

Keywords:IDC  data centre  disk storage system  EMC 

International Data Corp. (IDC) has released the details of its recent report indicating that the total global disk storage systems factory revenue climbed 5.1 per cent YoY to nearly $8.8 billion during 3Q14. Total disk storage systems capacity shipped was 25 exabytes while new capacity shipments increased 42 per cent YoY during the quarter, added the market analyst.

"The storage market had quite a few bright spots during Q3," said Eric Sheppard, research director, storage, IDC. "Server-based storage with robust amounts of capacity drove internal storage revenue up 10 per cent, while sub-$100K external array revenue grew more than six per cent during the quarter. But the biggest market impact came from sales of storage systems by original design manufacturers (ODM) directly to hyperscale data centres. Revenue generated by this newly tracked set of complete and partially built storage systems grew 22 per cent during the quarter and accounted for 43 per cent of all capacity consumed."

In the total worldwide disk storage systems market, EMC finished in the top position followed by HP with market shares of 20.8 per cent and 14.6 per cent, respectively.

Top 5 vendors, worldwide total disk storage systems market

Top 5 vendors, worldwide total disk storage systems market, 3Q14 (revenues are in millions) Source: IDC Worldwide Quarterly Disk Storage Systems Tracker, December 5, 2014

The total open networked disk storage market (NAS Combined with non-mainframe SAN) was up 2.1 per cent YoY to $5.1 billion in revenue. EMC maintained its leadership in the total open networked storage market with 34.1 per cent revenue share. NetApp was the second largest supplier with 14.7 per cent share.

EMC was the largest external storage systems supplies during the quarter with 31.4 per cent of worldwide sales, up from 30.6 per cent one year ago. NetApp was the number two vendor in the external disk storage systems market with 12.9 per cent share in 3Q14. IBM and HP finished the quarter in a statistical tie for the number three position with market shares of 10.2 per cent and 9.7 per cent, respectively. Hitachi and Dell also ended 3Q14 in a statistical tie for the number five position.

Top 5 vendors, worldwide external disk storage systems market

Top 5 vendors, worldwide external disk storage systems market, 3Q14 (revenues are in millions) Source: IDC Worldwide Quarterly Disk Storage Systems Tracker, December 5, 2014

The changing role of the ODM has allowed Web services and cloud service owners of hyperscale data centres to design, procure and/or deploy new storage architectures, with limited or no involvement from traditional IT original equipment manufacturers (OEMs). The relevance and size of these environments has expanded steadily over the last five years and many of these cloud players now offer cloud computing services that compete with on-premise server deployments for workloads, including Web, mobile, big data/analytics, social collaboration, etc. This increasing market influence and the importance of maintaining a holistic view of the storage market is what ultimately lead IDC to start tracking ODM Direct systems.





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