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Qualcomm scores design wins in Amazon Fire

Posted: 29 Jul 2014     Print Version  Bookmark and Share

Keywords:Fire Phone  Qualcomm  Amazon  teardown 

Estimated cost of goods (CoGs)

The BOM cost of the Amazon Fire Phone has been estimated at $208. This includes the materials, chipsets, electronics, and assemble-and-test costs. Our team of analysts has provided costing on mobile and personal electronics for 15 years.

The following Figure segments the costs into the relevant systems, such as memory, display, battery, connectivity, and more. It should be noted this is our initial cost. Over the next several weeks, we'll cost each discrete technology, chipset, filter, etc., and this will be published in our Mobile Device library.

 Estimated cost of goods

Figure 2: Estimated cost of goods of the Amazon Fire Phone's analysis clearly shows Qualcomm as the undisputable winner for IC design and socket wins. Qualcomm's chips also make up the lion's share of the BOM and contributed the largest percentage of our initial cost estimate.

Comparing specifications: Fire Phone vs. iPhone5S

As all phones are inevitably compared to Apple's flagship products, will be doing a follow-up comparison in mid-August that will evaluate the Amazon Fire Phone against the Apple iPhone 5S prior to the release of our completed Deep Dive report for the Fire Phone. A quick spec comparison is shown in the following Table.

 Amazon Fire Phone vs. Apple iPhone 5S

Table 2: Amazon Fire Phone vs. Apple iPhone 5S

 Board shots and IC identification

Figure 3: Board shots and IC identification

- Joel Martin

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