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EE Times-India > EDA/IP

Renesas converts India branches to full subsidiary

Posted: 22 Apr 2014     Print Version  Bookmark and Share

Keywords:Renesas Electronics  MCU  subsidiary  reference board 

Renesas has announced the opening of Renesas Electronics India Pvt. Ltd in Bangalore, a wholly-owned subsidiary of Renesas Electronics Singapore Pte Ltd.

Since 2010, Renesas has been providing technical product support to its customers here via branch offices in Bangalore, Delhi and Mumbai. As part of its expansion plan, the company will turn these branches into a full subsidiary so it can set up new operations in other cities.

By providing dedicated local support via the new company, and with a focus on industrial and automotive applications, Renesas aims to increase its microcontroller (MCU) share in India and expand its offerings with a lineup of development kits and reference boards.

"By opening a full-fledged subsidiary in India, we will be able to provide better and broader support to the growing customer base in India," said Manabu Kawashima, SVP of Renesas Electronics. "India is one of the most important markets for Renesas and strengthening our presence here is part of our growth strategy. We aim to expand our global sales by providing the best solution offerings and technical product support, as well as a regional systems solution development expertise to the Indian market."

Renesas has launched a series of 8bit and 16bit general-purpose MCUs dedicated to emerging markets, including India. Renesas Electronics India will also grow the number of kit solutions combining MCUs with analogue and power devices, and reference boards for automotive, consumer and industrial appliances.

Renesas Electronics India is staffed by field application engineering, product marketing and sales resources. The company plans to expand its application engineering team to develop and market "India-centric" solutions. The engineering team will first focus on two-wheeler automotive solutions. Moving forward, Renesas India intends to extend its solution offerings to industrial and consumer applications.

"The application engineering team aims to survey the market for future solution needs, prepare India designed solutions fitting the price points and specifications points as required in the Indian market," explained Sunil Dhar, managing director of Renesas Electronics India. "Along with the customers, the team also intends to collaborate with the design houses to create innovative solutions addressing upcoming needs of the Indian market."

This expanded application engineering support will fuel growth in this sector.

"Renesas understands the unique needs of emerging markets," added Hideyuki Shimada, managing director of Renesas Electronics Singapore. "Renesas India will engage with the Renesas headquarters in Japan to develop new products and solutions dedicated for emerging countries, including India."

In addition to India, Renesas has sales offices in Europe, U.S., Canada, Brazil, China, Hong Kong, Taiwan, South Korea, Malaysia and Singapore. The solution offerings developed for the Indian marketplace will also be available for customers in Singapore, China and Taiwan.

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