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NXP, pushing NFC app design to the mainstream

Posted: 11 Mar 2014     Print Version  Bookmark and Share

Keywords:NFC  NXP  Windows  Windows 8  Bluetooth Smart 

NXP, with the support of Microsoft and Lenovo, has launched an NFC Windows Application Contest to encourage students and professionals to focus on developing near field communication (NFC) apps for PCs and tablets running Windows 8 or Windows 8.1. NFC has the potential to dominate the mobile payment space, in retail stores to replace contactless credit cards, for transport applications, or to pair devices for quick configuration or promotional data exchanges, which Bluetooth Smart may have a tendency to capture as well.

The strength of NFC is its battery-less operation and low cost (from an NFC-tag point of view), but a drawback is that users need to be aware of the NFC tag and must get in very close proximity (approaching their NFC-enabled smartphone or NFC-reader a few centimetres away).

By integrating NFC functionality with energy harvesting circuitry and an I2C interface into its NTAG I2C tag, NXP has recently proven that NFC tags could power small electronics as they were read (harvesting enough RF energy from the reader), making these tags less passive than they used to be and opening up many new use cases that could link to smartphone applications, somehow raising them to the "Internet of Things" status.

In a first phase of the design competition, contestants will submit their PC and tablet NFC application ideas at Up to 1000 ideas will be selected, based on creativity, consumer attractiveness and participant ability to execute, to advance to the second phase.

Each of them will receive NFC development tools to create their application in the Realization round. The best 20 ideas and the five best documents will also receive awards.

The second round will be the time for all selected participants to transform their ideas into demonstrable applications, before the 3rd of July 2014. Five winners will be selected, each receiving a share of $22,500. The winners will also receive a selection of NFC-enabled devices and will be invited to present their final work to a panel of industry experts.

- Julien Happich
  EE Times Europe

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