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Teardown: Samsung Galaxy Note 3

Posted: 01 Oct 2013     Print Version  Bookmark and Share

Keywords:phablet  LPDDR3  NAND  SDRAM 

Display: Better images are "PenTile"-tastic

The reason this phone is special is because of its screen. The original Galaxy Note measured 5.3" diagonally, the Galaxy Note 2 measured 5.5", and the latest iteration stands tall at 5.7" of Super AMOLED beauty.

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Figure 3: Super AMOLED pixel dimensions (front view) and circuit layout (back view).

As seen in our teardown of the Galaxy S4, the Super AMOLED display is no longer an RGB matrix, but rather Samsung's PenTile. Without going into the specifics on the PenTile, the focus of Samsung with this new display technology has been to further develop the rendering of photos, videos, and screen input data while at the same time further reducing power consumption.

Solid margins for category leader in a growth market

Samsung's Galaxy Note 3 retails for Rs.43,962.26 ($699), but TechInsights Teardown costing estimates that the production of each device is less than Rs.15,094.34 ($240.00). Our pricing research shows that the display module and base band processor making up the largest components of cost. This reflects a healthy margin for the industry's leading phablet device.

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Table 3: Comparing bill of materials cost.

This is number translates into the potential for significant revenues for Samsung as the Galaxy Note 2 shipped ~2.80 crore devices and combined with sales of the original Galaxy Note shipments have reached around 3.80 crore. In fact the CEO of Samsung, J.K. Shin has said, "Galaxy Note 1 and Galaxy Note 2 were sold for a total of over 3.80 crore. We believe Galaxy Note 3 will outdo its predecessors."

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