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Notebook display panel shipments fall 23%

Posted: 11 Sep 2013     Print Version  Bookmark and Share

Keywords:notebook  LCD panel  IHS  Apple 

Worldwide notebook PC liquid crystal display (LCD) panel shipments in July 2013 amounted to 1.49 crore units, down from 1.93 crore during the same month in 2012, according to IHS Inc. In addition, shipments fell down 18 per cent from 1.81 crore in June.

On a year-over-year basis, eight of the nine leading brands reduced panel orders, with Acer, Asus, Dell, HP, Lenovo, Samsung, Sony and Toshiba all cutting demand compared to July 2012, claimed the market research firm.

"Among the top tablet panel buyers, only Apple raised its shipments on an annual basis, as it ratcheted up orders to meet MacBook Air demand."

Top players Acer, Lenovo, HP, Dell and Toshiba all slashed their orders by double-digit percentages in July compared to June, causing the sequential decline in panel shipments.

"Notebook brands during the third quarter typically increase their purchases of LCD panels as they prepare to launch new mobile PC models for the second half of the year," said Ricky Park, senior manager for large-area displays at IHS. "However, many key brands this year have accumulated large panel inventory surpluses because of weak sales in the first half. This has caused them to reduce purchases in July, leading to major declines in notebook PC panel market shipments both on a sequential and an annual basis."

"The drop in July panel orders followed a terrible second quarter for the overall mobile PC market," said IHS. "Worldwide mobile PC shipments in the second quarter shrank a steep 5.1 per cent compared to the first three months of the year. This represented the first time the industry experienced a sequential decline since the second quarter of 2002—way back during the dot-com bust. The mobile PC industry at present is facing tough competition from media tablets, along with a dearth of innovation that would compel consumers to buy new systems."

Several notebook PC brands in July encountered difficulties digesting excess panel stockpiles, with most of the overage consisting of displays for old-model and entry-level notebooks.

Acer posted the biggest decline as its orders in July plunged by 53 per cent compared to June. The next biggest drop was at Toshiba, down 43 per cent. For its part, Lenovo suffered a 35 per cent fall. Dell's procurement declined 36 per cent, while HP's decreased by 20 per cent.

In preparation for the launch of new notebook models, Apple, Asus, Samsung and Sony increased their panel purchases in July compared to June. Apple generated the largest increase, up 76 per cent, with 18 lakh units ordered. Apple's new MacBook Air model launched in July with a 13.3-inch, 2,560 by 1,600-resolution panel.

IHS estimated that total notebook panel purchasing returned to sequential growth in August with a 10 per cent increase. However, the August total still is expected to drop by 23 per cent compared to the same time in 2012.

For more statistics and forecasts, click here.

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