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Samsung rules Indian handset market, Nokia falls

Posted: 22 Aug 2013     Print Version  Bookmark and Share

Keywords:mobile handset market  India  smartphones  Samsung  Nokia 

The mobile handset market in India has increased by 14.7 per cent in 2013-13 to reach Rs.35,946 crore, according to a Voice&Data Survey. The handset market, driven by high demand for smartphones, grew from Rs.31,330 crore in FY 2012.

South Korean giant Samsung Electronics dethroned Nokia as India's largest mobile phone vendor in the last fiscal year, said the survey.

Samsung ended the year with revenues of Rs.11,328 crore in 2012-13 as compared to Rs.7,891 crore in FY 2012, a growth of 43.6 per cent. It now captures 31.5 per cent market share becoming the top mobile phone vendor in India.

"Samsung handset prices range from Rs 1,500 to Rs 50,000 and come in varied screen sizes. These two factors helped the company grab customer's attention, besides the product quality and new features."

On the other hand, Nokia slipped to No.2 position with 27.2 per cent market share. In 2012-13, Nokia's revenues from Indian operations were placed at Rs.9,780 crore as compared to Rs.11,925 crore in FY'12.

"Nokia's drop in market share started when the company failed to sense the need of a dual-SIM phone for the Indian consumer, and the same was tapped by the Indian players years ahead of global players like Nokia," the survey added.

"Nokia's Lumia series phones that witnessed huge growth globally in the initial phases could not draw much attention in India."

In addition, Apple's revenues jumped 417.2 per cent to post revenues of Rs.1,293 crore in FY13 as compared to Rs.250 crore reported a year ago.

"In the last fiscal, Apple made some disruptive changes in its sales strategy, which paid off. Appointing Ingram Micro and Redington as the national distributors for their entire sales, and offering EMI schemes to the consumers to buy the most coveted Apple product changed the game for them," V&D survey claimed.

Apple now enjoys 3.6 per cent market share in India having the smallest number of handset models in its portfolio.

Domestic handset players Micromax captured the third position with 8.7 per cent market share in FY 2013, with Rs.3,138 crore in revenues, against Rs.1,978 crore in FY 2012.

For more statistics and forecasts, click here.

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