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Vendors form Storage Products Association

Posted: 19 Aug 2013     Print Version  Bookmark and Share

Keywords:HGST  Seagate  Toshiba  Western Digital  Storage Products Association 

Storage industry leaders HGST, Seagate, Toshiba, and Western Digital (WD) have come together to form Storage Products Association (SPA). The SPA will serve as a new voice for the storage industry to help promote the important and growing role of hard disc drives (HDDs).

The new association aims to help storage manufacturers and consumers alike understand the pivotal role that storage offerings such as role hard disc drive (HDD) and solid state hybrid drive (SSHD) technologies plays in today's digital age.

"The market for storage continues to grow at an explosive rate with estimates now predicting that by 2020 demand will reach 6 zettabytes annually," said Jeff Burke, Seagate vice president of strategic marketing and research. "As the purveyor of the broadest storage portfolio in the industry, Seagate is committed to sharing the benefits of storage technologies and the right storage mix for consumer and enterprise needs. We are pleased to join SPA as we view the association as an excellent forum for educating the public at large."

In addition, SPA will strive to provide balanced and informative information to the marketplace about cutting-edge storage technologies such as shingle magnetic recording and heat-assisted magnetic recording and the role these new technologies may serve in the future

"Cloud services, internet content providers, social networks, mobile devices, big data and enterprise business transactions are driving the need for reliable, high-performance and high-capacity storage, delivering the best total cost of ownership," noted Sachin Piplani, director of product marketing, HGST. "We estimate that more than 75 per cent of exabytes in 2020 will be stored on hard drives as they provide the best cost-per-GB-performance ratio of any storage medium on the market today and tomorrow."





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