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IDC: Android rules smartphone market with 80% share

Posted: 13 Aug 2013     Print Version  Bookmark and Share

Keywords:Apple  smartphone operating system  IDC  Android  Samsung 

Despite beating Wall Street expectations in terms of shipment volumes, Apple's share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013 (2Q13), according to IDC. Meanwhile, Android and Windows Phone both managed slight increases during the same period.

Vendors shipped a total of 23.64 crore smartphones in 2Q13, up 51.3 per cent from the 15.62 crore units shipped in 2Q12. Second quarter shipments grew 9.3 per cent when compared to the 21.63 crore units shipped in 1Q13.

"The iOS decline in the second quarter aligns with the cyclicality of iPhone," said Ramon Llamas, Research Manager with IDC's Mobile Phone team. "Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple's market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share."

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"Last quarter we witnessed Windows Phone shipments surpassing BlackBerry and the trend has continued into the second quarter," said Ryan Reith, Program Manager with IDC's Mobility Tracker Programs. "Nokia has clearly been the driving force behind the Windows Phone platform and we expect that to continue. However, as more and more vendors enter the smartphone market using the Android platform, we expect Windows Phone to become a more attractive differentiator in this very competitive market segment."

Top 5 operating systems

Android maintained its leadership position, with strong contributions from Samsung and its Galaxy S4. Not to be overlooked were LG and Chinese vendors Huawei, Lenovo, and ZTE, which each recorded double-digit shipment volumes in the millions. Combined, these vendors accounted for 62.5 per cent of all Android-powered smartphone shipments during the quarter.

iOS finished the quarter as the clear number 2 operating system, showing that, even without new product launches, demand remains strong.

Windows Phone posted the largest year-over-year increase among the top five smartphone platforms, and in the process reinforced its position as the number three smartphone operating system. Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. By comparison, Nokia accounted for 81.6 per cent of all Windows Phone smartphone shipments during 2Q13.

BlackBerry saw its market share decline during the quarter, reaching levels not seen in the history of IDC's Mobile Phone Tracker.

Linux, with few vendors supporting the open source platform and virtually no global presence, barely scraped together a single percentage point of market share during the quarter. It should be noted that IDC includes Linux-branded shipments in these numbers, and excludes Android-branded shipments. Several other branded variations of Linux, including Firefox, Tizen, and SailFish, are expected to launch later this year, providing a potential boost to volumes and market share.

For more statistics and forecasts, click here.





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