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IDC: With no new iPads, tablet market declines

Posted: 07 Aug 2013     Print Version  Bookmark and Share

Keywords:tablet  IDC  iPads  Apple  Samsung 

As expected, global tablet shipment growth slowed in the second quarter of 2013, according to IDC. Worldwide tablet shipments finally experienced a sequential decline as total volumes fell 9.7 per cent from 1Q13.

However, the 4.51 crore units shipped in the second quarter was up 59.6 per cent from the same quarter in 2012, when tablet vendors shipped 2.83 crore devices.

"With no new iPads, the market slowed for many vendors, and that's likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market," Tom Mainelli, Research Director, Tablets at IDC.

"Lacking a new product launch in March to help spur shipments, Apple's iPad saw a lower-than-predicted shipment total of 1.46 crore units for the quarter, down from 1.95 crore in 1Q13. In years past, Apple has launched a new tablet heading into the second quarter, which resulted in strong quarter-over-quarter growth. Now, Apple is expected to launch new tablet products in the second half of the year, a move that better positions it to compete during the holiday season," the market research firm said.

"Meanwhile, the other two vendors in the top 3 also saw a decline in their unit shipments during the quarter. Second-place Samsung shipped 81 lakh units, down from 86 lakh in the first quarter of 2013, although up significantly from the 21 lakh units shipped in 2Q12. And, third-place ASUS shipped a total of 20 lakh units in 2Q13, down from 26 lakh in 1Q13."

Not all vendors experienced a slowdown during the quarter. According to IDC, PC stalwarts Lenovo and Acer both re-entered the top five this quarter. Lenovo for the first time had shipments surpass the million unit mark in a quarter, shipping a total of 15 lakh devices. This was up 313.9 per cent from a year ago and enough to capture 3.3 per cent market share. Rounding out the top 5 was Acer, which shipped 14 lakh tablets in 2Q13 for 247.9 per cent year-over-year growth and an increase of 35.4 per cent over the first quarter of 2013.

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Source: IDC Worldwide Tablet Tracker

"The tablet market is still evolving and vendors can rise and fall quickly as a result," said Ryan Reith, Program Manager for IDC's Mobility Tracker programs. "Apple aside, the remaining vendors are still very much figuring out which platform strategy will be successful over the long run. To date, Android has been far more successful than the Windows 8 platform. However, Microsoft-fuelled products are starting to make notable progress into the market."

For more statistics and forecasts, click here.





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