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Automotive app downloads to reach 430 crore by 2018

Posted: 26 Jun 2013     Print Version  Bookmark and Share

Keywords:Automotive apps  ABI Research  connected car  infotainment systems  Bluetooth 

Automotive apps downloaded in cars will jump from around 1.20 crore at end of 2012 to 430 crore at end of 2018, generating revenues of Rs.9,076.09 crore ($1.67 billion) globally, said ABI Research.

Although connected cars have been on the market for several years their growth has been relatively modest and car companies have struggled to generate revenues from monthly subscriptions.

“Car OEMs now increasingly see infotainment as a key differentiator in their cars,” according to Gareth Owen, principal analyst at ABI Research. “We predict a sharp growth in the adoption of connected car infotainment systems over the next few years, with apps being the main driver, as for the iPhone.”

With several proprietary, open standard, and open source systems vying to become the de-facto technology for downloading apps in the car, the battle for domination of the automotive app space is heating up, as car OEMs, Tier-1 suppliers, plus behemoths such as Apple and Google maneuver to capture the biggest slice of the automotive app cake.

The research firm also expects a sharp rise in Bluetooth in cars driven by growth in adoption of connected car infotainment systems. Consumers already use their phones extensively to listen to music or connect with social media sites. “As Bluetooth becomes more prevalent in cars, they will be able to make hands-free calls, listen to Pandora or Spotify, or check their Facebook accounts in their vehicles, or on their phones, in a completely seamless manner.”

For more statistics and forecasts, click here.

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