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Global devices market to grow 5.9% in 2013

Posted: 25 Jun 2013     Print Version  Bookmark and Share

Keywords:PCs  tablets  Gartner  smartphones  ultramobiles 

Worldwide devices, the combined shipments of PCs, tablets and mobile phones, will increase 5.9 per cent from 2012 to reach 235 crore units this year. According to Gartner Inc., the market is being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline.

Worldwide traditional PC (desktop and notebook) shipments are forecast to total 30.50 crore units in 2013, a 10.6 per cent decline from 2012, while the PC market including ultramobiles is forecast to decline 7.3 per cent in 2013.

Tablet shipments are expected to grow 67.9 per cent, with shipments reaching 20.20 crore units, while the mobile phone market will grow 4.3 per cent, with volume of more than 180 crore units.

“The sharp decline in PC sales recorded in the first quarter was the result in a change in preferences in consumers’ wants and needs, but also an adjustment in the channel to make room for new products hitting the market in the second half of 2013,” the research firm added.

Demand for ultramobiles (which includes Chromebooks, thin and light clamshell designs, and slate and hybrid devices running Windows 8) will come from upgrades of both notebooks and premium tablets, such as the Apple iPad or Galaxy Tab10.1. Analysts said ultramobile devices are gaining in attractiveness and drawing demand away from other devices. This will be even more evident in the fourth quarter of 2013 when the combination of new design based on Intel processors Bay Trail and Haswell running on Windows 8.1 will hit the market, said Gartner.

“Although these devices will only marginally help overall sales volumes initially, they are expected to help vendors increase average selling prices (ASPs) and margins.”

The tablet and smartphone markets are facing some challenges as these devices gain longer life cycles. There has also been a shift as many consumers go from premium tablets to basic tablets. The share of basic tablets is expected to increase faster than anticipated, as sales of the iPad Mini already represented 60 per cent of overall iOS sales in the first quarter of 2013.

“The increased availability of lower priced basic tablets, plus the value add shifting to software rather than hardware will result in the lifetimes of premium tablets extending as they remain active in the household for longer. We will also see consumer preferences split between basic tablets and ultramobile devices,” said Ranjit Atwal, research director at Gartner.

When it comes to operating systems in the device market, Apple is currently the more homogeneous presence across all device segments, while 90 per cent of Android sales are currently in the mobile phone market and 85 per cent of Microsoft sales are in the PC market.

For more statistics and forecasts, click here.

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