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Datawind tops India’s tablet market

Posted: 11 Jun 2013     Print Version  Bookmark and Share

Keywords:Indian tablet market  Datawind  Aakash  Micromax  Apple 

Indian tablet market saw shipments of over nine lakh tablets in the first quarter (January-March 2013) from 53 domestic and international manufacturers. Of the 53 local vendors, only nine vendors shipped significant volumes of more than 20,000 units of tablets, according to CMR (Cyber Media Research) report.

The overall growth in shipments of tablets in the India market registered 158.96 per cent year-on-year growth, but a marginal 17.57 per cent quarter-on-quarter dip due to “seasonal factors.”

Datawind, maker of Aakash tablets, topped the space with 15.3 per cent market share. Micromax and Apple with 12.3 per cent and 11.7 per cent share respectively were placed at second and third place.

“Although the 1Q CY 2013 tablet shipment numbers are marginally lower compared to 4Q CY 2012, but this is not a substantial gap and may be attributed to seasonality. The country continued to witness tablet shipments of more than 10,000 units a day during the quarter, which is a reason to cheer,” Faisal Kawoosa, lead analyst, CMR Telecoms Practice stated.

“Datawind and Micromax have figured amongst the top three India tablet vendors since fourth quarter 2012, while Apple was No. 2 in calendar 2012. These players continued to maintain their leadership ranks during first quarter of 2013,” Tarun Pathak, analyst, telecoms practice at CMR, said.

“This trend points to a sort of polarization of India tablet user segments – one set looks primarily for performance and best-in-class build quality and typically opts for the high-end Apple iPad, while the other segment looks for a wide range of features at an affordable price point and opts for brands like Datawind and Micromax.”

“Although 3G-enabled tablets made up only 23 per cent of total sales during the quarter, we expect this to grow substantially in the coming quarters,” the research reported.

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