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Touchscreen laptops slowly gaining traction

Posted: 21 May 2013     Print Version  Bookmark and Share

Keywords:touchscreen laptops  Windows 8  panel production  notebook shipments 

It all started with Microsoft's Windows 8. Last year, the technology giant released Windows 8, the operating system that includes the touch interface. By the fourth quarter of 2012, PC suppliers released notebook PCs that had touchscreen panels.

This new technology opened a new market of projected capacitive touch panels with sizes 10in or larger. But the idea of touchscreen notebooks didn't come without any criticisms. In its initial release, naysayers were forecasting the technology to fail. However, laptop makers seem to believe in the future of touchscreen notebooks. Some makers have already allotted at least 10 per cent of its shipments to touchscreen laptops. Brands in the China region seem to be more optimistic than other makers as they have set higher targets for touchscreen notebooks, planning to ship more than 20 per cent. These brands include Lenovo, Acer, and Asus.

According to Displaybank, part of market research firm IHS, in 1Q13 the total shipment of notebooks with touchscreens reached 45.70 lakh units, with overall notebook shipment reaching 4.6 crore units. This figure is 51.8 per cent higher than shipments in 4Q12. Laptops with touchscreen grabbed 10 per cent of the overall notebook market. Displaybank noted that the market's penetration rate is quite high, considering that the market is still new.

As laptop makers release more touchscreen-enabled notebooks, the production of larger projected capacitive touch panels will continue to grow. Together with this growth, fierce competition is also expected between companies catering to the touchscreen panel space.

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