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Gartner: APAC led mobile phone sales in Q1

Posted: 16 May 2013     Print Version  Bookmark and Share

Keywords:mobile phone  Asia-Pacific  smartphones  Windows Phone  Android 

Worldwide mobile phone sales to end users totalled nearly 42.60 crore units in the first quarter of 2013, a slight increase of 0.7 per cent from the same period last year, said market research firm Gartner Inc.

According to Gartner, the Asia-Pacific region was the only region to show growth in mobile phone sales this quarter, with a 6.4 per cent increase year-on-year.

“More than 22.60 crore mobile phones were sold to end users in Asia-Pacific in the first quarter of 2013, which helped the region increase its share of global mobile phones to 53.1 per cent year-on-year,” said Anshul Gupta, principal research analyst, Gartner. “In addition, China saw its mobile phone sales increase 7.5 per cent in the first quarter of 2013, and its sales represented 25.7 per cent of global mobile phone sales, up nearly 2 percentage points year-on-year.

During the quarter, sales of mobile phones in the EMEA region declined 3.6 per cent. The North America and Latin America’s mobile phone market fell 9.5 and 3.8 per cent, respectively, while Japan saw its mobile phone sales drop 7.3 per cent.

Samsung led the pack with 23.6 per cent market share with 10.07 crore units, followed by Nokia at 14.8 per cent share (6.32 crore units), and Apple at nine per cent (3.83 crore units).

The global smartphone sales totalled 21 crore units in Q1 2013, up 42.9 per cent from the first quarter of 2012. Smartphones accounted for 49.3 per cent of sales of mobile phones worldwide. On the other hand, sales of feature phones contracted 21.8 per cent in the first quarter of 2013.

“Feature phones users across the world are either finding their existing phones good enough or are waiting for smartphones prices to drop further, either way the prospect of longer replacement cycles is certainly not a good news for both vendors and carriers looking to move users forward,” said Gupta.

Samsung's share of smartphones reached 30.8 per cent. “We expect the new Galaxy S4 to be very popular despite being more of an evolution than a truly revolutionary device compared to the S3."

Although Nokia’s Windows Phone sales have sequentially improved reaching a volume of 51 lakh units, Nokia is yet to see high growth in the smartphone segment. Nokia’s position in the smartphone market dropped to No. 10 in the first quarter of 2013, from No. 8 in the fourth quarter of 2012.

Apple's sales to end users reached 3.83 crore units in the first quarter of 2013. “Apple is faced with the challenge of being increasingly dependent on the replacement market as its addressable market is capped. The next two quarters will also be challenging, as there are no new products are expected to be coming before the third quarter of 2013."

In the smartphone operating system (OS) market, Android continued to increase its lead, with nearly 50 per cent more Android smartphones in the market than a year ago, followed by iOS, BlackBerry, Microsoft, Bada, Symbian, and others.

For more statistics and forecasts, click here.

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