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Market winner: Tablet, smartphone apps processors

Posted: 14 May 2013     Print Version  Bookmark and Share

Keywords:applications processor  tablets  smartphones  Strategy Analytics 

Kundojjala said: "Qualcomm strongly participated in the high-end market in 2012 with its LTE Snapdragon processors and APQ series stand-alone processors. Strategy Analytics believes that the year 2012 saw Qualcomm's rise as a high-end player in the smartphone applications processor market, thanks to its in-house CPU and graphics technologies. The new Snapdragon 600 and 800 chips will help Qualcomm move further ahead of the competition."

Strategy Analytics notes that the applications processor market is increasingly bifurcating with vertical vendors like Apple and Samsung designing their own chip on the one hand and merchant vendors like Qualcomm and MediaTek supplying to multiple customers on the other hand. Strategy Analytics estimates that the vertical vendors grabbed over one-fourth of the applications processor market in revenue terms in 2012. However, there is plenty of opportunity for vendors such as Qualcomm, MediaTek, Broadcom and Nvidia to drive the technology hard and gain share," Robinson noted.

Apple ranked No. 2 with 16 per cent revenue share in 2012, thanks to its in-house designed A series processors, which featured in popular smartphones including the iPhone 4, iPhone 4S and iPhone 5. Samsung ranked No. 3 with 11 per cent revenue share in 2012. Samsung's Exynos applications processors featured in high-profile devices such as the Samsung Galaxy S3 and Note II. MediaTek grabbed the No. 4 spot in revenue share terms in 2012 as the company's integrated processors gained strong traction in low-to-mid range smartphones. Broadcom ranked No. 5 with the help of its Samsung relationship. Broadcom's applications processors featured in multiple low-end Android smartphones from Samsung in 2012.

Freescale, Marvell, Renesas Mobile and Texas Instruments showed negative growth in 2012 while ST-Ericsson and Spreadtrum registered significant growth. While Nvidia's Tegra shipments remained relatively flat growth in 2012 compared to 2011. However, NVIDIA's upcoming Tegra4i LTE chip will enable NVIDIA to go after high volume markets.

Intel, the PC microprocessor giant, grabbed just 0.2 per cent revenue share in the smartphone applications processor market in 2012. Intel's upcoming Clover Trail+ dual-core x86 Atom chip could help in 2013.

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