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Tata Elxsi launches 'Ignite Design contest 2013'

Posted: 10 May 2013     Print Version  Bookmark and Share

Keywords:designers  Industrial Design  Smart TV 

Tata Elxsi has launch of the second edition of its 'Ignite Design Contest' for young budding designers.

This year’s theme ‘Design enriching everyday life’ has been aligned to the theme set by ICSID (International council of societies of industrial design) which is ‘Industrial Design Is Open’.

The theme intends to convey the growing recognition of the importance of design across industries and how it can help brands and companies solve day-to-day problems to gain a competitive edge in the market place, the Tata Group company said.

Design students pursuing their full-time UG and PG courses in product and visual design (branding, graphic design and UI) in India can participate in this contest. Applicants can submit their entries in two areas – 'Age-friendly Kitchen Appliances for the elderly' and 'Re-defining a Smart TV'.

Two winners (one each from product and visual design) would get a chance to work on a live project in the Tata Elxsi Design Studio in Bangalore, for a period of three months with a paid stipend. In addition, each winner will be awarded cash prizes of Rs.30,000 along with a certificate.

Design students should submit their entries by June 15, 2013.

The contest is part of connect D, an annual event organised by Tata Elxsi to commemorate 'World Industrial Design Day'.

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