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Video streaming to push auto infotainment IC market

Posted: 05 Apr 2013     Print Version  Bookmark and Share

Keywords:in-vehicle connectivity  video streaming  automotive infotainment  801.11ac 

IHS forecasts that the demand to stream high-definition videos in vehicles through smartphones and tablets will push the market for automotive semiconductors for wired and wireless applications. The market research firm noted that the market will double in size from 2011 to 2018.

Revenue in 2018 for semiconductors used for in-vehicle connectivity and networking is forecast to reach Rs.4,525.81 crore ($841.8 million), up from Rs.2,359.14 crore ($438.8 million) in 2011, according to IHS' Automotive Infotainment Market Tracker Report. The market this year is expected to rise to Rs.3,147.31 crore ($585.4 million), up from Rs.2,930.65 crore ($545.1 million) last year. The segment takes a big jump to Rs.3,566.67 crore ($663.4 million) next year, followed by two years of revenue in the Rs.3,763.44 crore ($700 million) range and then clearing the Rs.4,301.08 crore ($800 million) mark in 2017.

Auto IC market forecast

Revenue forecast for auto IC

Worldwide revenue forecast for automotive semiconductors in wired and wireless networking connectivity technologies (millions of U.S. Dollars)
Source: IHS iSuppli Research, April 2013

"The need for audio and video data streaming inside motor vehicles is real and represents a significant growth opportunity for semiconductor suppliers," said Luca DeAmbroggi, senior analyst for automotive infotainment at IHS. "Consumers are expressing a greater desire to watch content from mobile gadgets like handsets and tablets on vehicle displays including DVD players, rear-seat entertainment panels and navigation units. Meanwhile, original equipment manufacturers (OEM) of both cars and vehicle infotainment systems also are promoting such functionality for pure entertainment as well as for safety purposes, such as when vehicle displays show traffic."

Other driving forces for semiconductor in-vehicle connectivity and networking include Advanced Driver Assistance Systems (ADAS) and safety applications, as well as head unit and entertainment systems embedded in the vehicle.

Heavy traffic for car video systems
The amount of video that can be streamed to the car's display units could be extensive, requiring careful design of the entire video interface architecture to allow seamless transmission. Moreover, several considerations could affect the video link requirements for bandwidth and security, including digital content protection, the quality of the video and audio streams, and the real-time video-processing capabilities of equipment. Whether wired or wireless technology is chosen for in-car connectivity will depend on cost, long-term semiconductor support from suppliers, readiness for integration within the vehicle, and issues related to performance and quality.

Getting on the wireless superhighway
Features like high-definition video, cloud streaming and content sharing among multiple devices already are available in industry segments like home entertainment. Because of this, the same requirements are expected to drive the integration of such features in vehicle infotainment systems.

Among the high-definition wireless technologies now available or under development for vehicle infotainment, 802.11ad (WiGig) appears to be the most suitable solution.

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