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Location information services to reach Rs.1,612.90 crore

Posted: 13 Mar 2013     Print Version  Bookmark and Share

Keywords:carrier location information  smartphone apps  location base service  ABI Research 

ABI Research's latest report, "Carrier Location Information Services 2.0," indicates that due to poor average revenue per user (ARPU) and traditional location based service (LBS) losing to smartphone applications, carriers are finally realizing the opportunities around network-based location information—a segment that is seen to hit around Rs.1,612.90 crore in five years.

Senior analyst Patrick Connolly commented, "We see a range of new Location Information Services (LIS) emerging around insurance, banking, analytics, M2M/MRM, advertising, hospitality and IVR supported by always-on, cloud-based location across all device types. Additionally, the U.S., EMEA, Latin American and Asian carriers are showing strong signs of adoption in 2013, working with a mixture of local and international partners. The recent launch of Telefonica's Dynamic Insights is a great recent example of how this market is changing."

The report identifies how carriers can leverage their strong client relationships, location data, geofencing, and analytics to support LIS, moving beyond traditional LBS services such as navigation and fleet management.

Looking specifically at the advertising opportunity, there have already been very successful proximity based campaigns at carriers like AT&T, O2, Orange, and Tata Indicom. Longer term, targeted proximity advertising will facilitate carriers in moving into the much more lucrative retail indoor location market.

Practice director Dominique Bonte added, "Companies like Loc-Aid, Placecast, Location Labs, LocationSmart, and intersec, have helped to create this opportunity, with a host of others looking to expand the market in 2013. This also presents a great opportunity for LBS Platform providers like Ericsson, TCS, and Alcatel-Lucent."

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