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ABI: Broadcom #1 in wireless ICs

Posted: 12 Mar 2013     Print Version  Bookmark and Share

Keywords:wireless connectivity  Internet of Everything  Broadcom  ABI Research 

ABI Research puts Broadcom Corp. on the top spot of the wireless IC vendors list. Broadcom ranked number one in three Competitive Assessments conducted by the research company, namely wireless connectivity ICs, Bluetooth ICs and WiFi ICs.

Broadcom has the largest market share of the wireless connectivity ICs and has had particular success with media tablets and successive wireless connectivity combo ICs that are predominantly used in smartphones from handset vendors such Apple, Samsung, LG, HTC, Nokia, and many more.

Qualcomm claimed second place overall in each of the Competitive Assessments and is snapping at Broadcom's heels.

"The wireless connectivity IC market has gone through a transition period over the last few years, from one served by technology specific companies, to one served largely by technology agnostic companies that have wide product portfolios," commented Peter Cooney, practice director at ABI Research. "As more devices have embraced 2 or more short-range wireless technologies it has been those suppliers that have been able to integrate Bluetooth, WiFi, GPS, NFC, FM, etc., such as Broadcom, that have grabbed market share from competitors and become market leaders whilst others have been marginalized."

In the next five to 10 years, as the Internet of Everything (IoE) market develops and there will be two distinct markets: hubs and nodes. There will be increased integration into platform ICs, vendors will need to be able to provide all of the building blocks for devices (such as smartphones) in order to populate the market with multi-radio hubs capable of interacting with the billions of new node devices that will tend to be single technology solutions. Each of these will require IC vendors to have a multi-technology strategy to take advantage of the expanding market, and it is the vendors with the widest product portfolios that will be most successful.

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