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Windows 8 to help revive notebook market: IHS

Posted: 22 Feb 2013     Print Version  Bookmark and Share

Keywords:ultrathin PC  notebook  original design manufacturers  ultrabook  Windows 8 

After a bleak first quarter and a slow first half in 2013, ultrathin PC sales will help revive the overall notebook PC market later in the year, said IHS iSuppli.

Notebook PC shipments from the Top 5 original design manufacturers (ODMs) are forecast to amount to 3.52 crore units during the first quarter, down 15 per cent from 4.14 crore in the fourth quarter of 2012.

"While shipments commonly decline in the first quarter compared to the fourth, the drop this year is expected to be particularly sharp," the research firm said.

"Notebook ODMs in early 2013 are feeling the pain from the combined impacts of uncertain economic conditions and slower-than-expected sales of ultrabook PCs," said Peter Lin, senior analyst for compute platforms at IHS.

"Consumers are remaining wary as uncertainties linger in the global economy, and a slowing in the markets of Europe, China and the United States further depresses sales. More importantly, smartphones and tablets have been outselling notebook computers, and demand for ultrabooks and other ultrathin PCs so far has not taken off as expected. However, an expected increase in demand for ultrabooks and other ultrathins will help reignite notebook PC shipments from ODMs to their client OEMs in the second half."

After a shaky start, the notebook ODMs will start picking up steam as the year unfolds, IHS iSuppli believes.

Though not performing as expected last year, ultrathins are being given a new lease on life in 2013 in light of new features, including improved battery power, a form factor that lets the display be detached for use as a tablet, a higher-performance central processing unit in the form of Intel's Haswell chip, and the gradual uptake of the recently released Windows 8 operating system.

The ODM market will recover starting in the second half of the year. And at the close of 2013, notebook shipments from ODMs to client OEMs will rise 5 per cent from their 2012 level of 15.69 crore units.

For more statistics and forecasts, click here.

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