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Safety telematics in cars reach 15.7% in 2013

Posted: 31 Jan 2013     Print Version  Bookmark and Share

Keywords:safety  security  telematics 

Traditional safety and security telematics is expected to make a comeback in 2013 due to growing awareness about its importance from consumers and governments alike, according to ABI Research.

While infotainment functionality such as music streaming, connected navigation, and social networking dominated much of the connected car market in 2011 and 2012, penetration of factory-installed safety and security telematics shipping globally in new cars will reach 15.7 per cent in 2013, said ABI.

"Mandates for stolen vehicle tracking in Brazil (CONTRAN) and emergency calling in Russia (ERA GLONASS) are finally becoming a reality in 2013. And the EU's eCall is being prepared for launch in 2015," says VP and practice director Dominique Bonte.

However, increasingly the telematics industry is shifting from reactive solutions, to systems that can help avoid and prevent safety and security hazards:
• Driver behaviour monitoring improving driving skills, reducing the risk of accidents.
• Insurance telematics/UBI as an incentive for safer driving.
•Prognostics and preventive maintenance avoiding break downs and reducing repair costs.

Interestingly, OEMs and dealerships are increasingly looking at telematics as a customer relationship tool (CRM – Customer Relationship Management) to enhance the car experience, peace of mind of car ownership, and ultimately build a more loyal customer base. In this respect remote diagnostics and in the future remote updates are the core features around which the automotive industry is going to transform into a service industry.

For more statistics and forecasts, click here.

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