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OLED innovations drive market growth

Posted: 21 Sep 2012     Print Version  Bookmark and Share

Keywords:OLED  AMOLED  resolution 

Frost & Sullivan finds that the OLED market earned revenues of over Rs.9,388.89 crore ($1.69 billion) in 2011 and estimates this to reach Rs.41,055.56 crore ($7.39 billion) in 2016 at a compound annual growth rate (CAGR) of 34 per cent.

The new display technology of organic light-emitting diodes (OLEDs) is gradually taking the lead over competing lighting and display technologies, including liquid crystal displays (LCDs), finds F&S. The market's emerging dominance furthers with innovate technologies like active matrix OLED (AMOLED).

OLEDs take an advantage over LCDs by having thinner, lightweight and printable displays. As a matter of fact, OLEDs are five times thinner than conventional LCDs because they are self-emissive/luminous and do not require additional backlighting. This feature results in lower power consumption, reduced costs and higher space savings than LCDs. Emissive displays also offer high contrast and a wide viewing angle (close to 180°), which translates to high resolution and readability in various lighting conditions.

"New end-user applications, including cell phones, personal digital assistants (PDAs), car audio systems, digital cameras and watches, are projected to drive market growth," said Frost & Sullivan Research Analyst Nupur Sinha. "Lower production costs and higher performance will enable more applications, such as pagers, games, toys, point-of-sale systems, large-display TVs and notebook computers."

Despite OLED companies' technological advances, they still must address end-user concerns regarding short life, high costs, manufacturing complexity, efficacy and luminance. Organic matter used in the display is sensitive to oxygen and moisture, which could destroy OLED displays if the screen is left unprotected. Further, manufacturers must continue to innovate harder before a full-colour OLED display can be produced in quantity, at maximum cost efficiency.

Although OLEDs offer performance benefits, their pricing is higher than established, competing technologies such as LCDs and plasma displays. The OLED market is in its early growth stage, and prices are likely to stabilise only after commercialisation. Additionally, small-volume manufacturers are against price drops because they are yet to achieve economy of scale.

"OLED manufacturers should focus on energy-efficiency and better resolutions, along with longer OLED lifecycles, for a noteworthy market presence," said Sinha. "Over time, OLEDs are expected to have a huge impact on the overall electronics industry."

For more statistics and forecasts, click here.

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