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Intelligent rack PDUs curtail data centre costs

Posted: 27 Aug 2012     Print Version  Bookmark and Share

Keywords:power distribution unit  PDU  data centre 

Rising costs of data centres will drive the growth of intelligent rack power distribution products (rack PDUs) at an annual average rate of 18.3 per cent over the next five years, according to IMS Research.

IMS Research forecasts that the market for intelligent rack PDUs will grow nearly twice as fast as non-intelligent units over the next five years to top Rs.2,732.24 crore ($500 million) by 2014.

According to IMS Research analyst Andrés Gallardo: "Sales of intelligent rack PDUs are growing for two main reasons; the first being efficiency. Efficiency remains as the buzz word in the data centre industry. Intelligent PDU products allow the data centre manager to monitor and track power consumption and then use the information provided by the unit. It is about understanding your activity in order to reduce operating costs."

"The second reason is management control, or in other words, allocating costs. These units allow the operator to understand who is using the IT equipment and how much of power they consume. The major use-case that comes to mind for management control are co-location facilities, which are not interested in reducing costs per se but rather in properly billing their clients. In a similar fashion, rack PDUs allow companies to assign costs to their departments."

"The market for intelligent units is still growing, and we have seen several companies successfully enter this market. These products have higher average prices than non-intelligent products and companies are much more interested in developing this market than the almost commoditized basic product line."

APC by Schneider Electric, Server Technology and Emerson are the top three vendors of intelligent units with a combined share of 56.5 per cent of total revenues for 2011, noted IMS.

For more statistics and forecasts, click here.

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