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Pricey iPad rules Indian tablet market

Posted: 21 May 2012     Print Version  Bookmark and Share

Keywords:Indian tablet market  research  iPad  Galaxy Tab  PlayBook 

Despite back-to-back launches of low-cost media tablets, the pricey Apple iPad rules the Indian market in this segment. According to a latest study by ABI Research, iPad holds its premier position in the Indian tablet market with 51 per cent market share in 2011.

In addition, Samsung's achievement at extending its success in the handset segment to the tablet segment, with its Galaxy Tab, allowed the Korean firm to occupy the second spot with a 24 per cent market share.

Indian consumers also showed a strong penchant for RIM's BlackBerry PlayBook after prices were slashed significantly, making it the third largest player with a 10.4 per cent market share, the report suggests.

In India, total media tablet shipments in 2011 are estimated to be 3.90 lakh units, which is a very small fraction of the nearly 6.50 crore shipped globally. However, the Indian media tablet market is estimated to grow with a CAGR of 71 per cent and shipments are expected to growth to 96.60 lakh units in 2017.

"An enhanced user experience, seamless connectivity options, and localized content will drive the media tablet market growth."

"The presence of ultra-low cost media tablets with non-optimal specifications might ruin the user experience and, in turn, prove to be a dampener for media tablet growth," said research analyst Aishwarya Singh.

"While there are several media tablets being launched in the sub-$200 price range, simply lowering the average selling price of media tablets may not lead to the desired growth in the market. However, media tablets from the domestic handset makers, such as Micromax, may be the right products at the right price point for the mass market," she added.

For more statistics and forecasts, click here.

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