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AMD's APUs provide affordable, enhanced visuals for ultrathins

Posted: 16 May 2012     Print Version  Bookmark and Share

Keywords:APU  ultrathin  notebook 

AMD launched its 2nd Generation AMD A-Series Accelerated Processing Units (APUs) aimed for mainstream and ultrathin notebooks, All-in-One and traditional desktops, home theatre PCs and embedded designs.

2nd Generation AMD A-Series APU

The 2nd Generation AMD A-Series APU touts a 29 per cent increase in CPU performance.

The 2nd Generation A-Series APU, codenamed "Trinity," is a grounds-up improved design over the previous generation, enabling a best-in-class PC mobility, entertainment, and gaming experience, according to the company.

The APU design boasts double the performance per watt of the previous generation; video quality optimisation technology with the AMD HD Media Accelerator; and an increase in CPU performance of up to 29 per cent enabled by the AMD "Piledriver" CPU core with 3rd Generation AMD Turbo Core technology, where power is dynamically shifted between the CPU and GPU depending on application needs, effectively providing a more responsive experience that can boost CPU frequencies to up to 3.2GHz.

AMD Radeon HD 7000 Series graphics touts an increase of graphics performance up to 56 per cent over the previous generation. Combined, the CPU and GPU cores are said to deliver more than 700gigaflops of computing performance—several times more than the fastest x86 CPUs—to boost performance of hundreds of applications.

The APU also claims 12 hours of battery life through CPU and GPU power enhancements.

"The latest OEM notebooks, ultrathins, All-in-Ones and desktops based on the new AMD A-Series APU enable the best video and gaming experiences, highly responsive performance with AMD Turbo CORE, and accelerate an ever-increasing range of productivity and multimedia applications—in sleek, stylish designs at price points that make sense," said Chris Cloran, corporate vice president and General Manager, AMD Client Business Unit. "Our 2nd Generation AMD A-Series APU is a major step forward in every performance and power dimension, allowing users to enjoy a stunning experience without having to give up the things that matter to them most. This experience doesn't stop at mainstream notebooks. It carries over into affordable ultrathin form factors featuring the latest in AMD Radeon graphics."

AMD says it has a record number of design wins with companies like Acer, Asus, HP, Lenovo, Samsung, Sony and Toshiba based on its 2nd Generation AMD A-Series APUs and VISION Technology, with mainstream and ultrathin notebooks as well as embedded solutions, available beginning today. Desktops systems and component channel parts will be available later this year.

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