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Samsung leads mobile DRAM market with 54% share

Posted: 14 Feb 2012     Print Version  Bookmark and Share

Keywords:mobile DRAM  Galaxy S2  research 

As smartphones and tablet PCs continue to gain popularity, first-tier DRAM manufacturers are increasing mobile DRAM production ratios, claimed TrendForce' research division DRAMeXchange.

Samsung Semiconductors, showing continuously strong mobile DRAM shipments due to the worldwide success of Samsung Galaxy S2 and Note products, was the sole semiconductor manufacturer to remain profitable in 4Q11, capturing almost 54 per cent of mobile DRAM market.

As for mobile DRAM price, 4Q11 saw a 10 per cent QoQ decrease, with LPDDR2 8Gb ASP at approximately Rs.887.76 ($17.4). "As 1Q happens to coincide with the traditional weak shipment season this year, mobile DRAM price will continue on a downtrend, with a forecasted decrease of around 15-20 per cent."

Looking at the global branded mobile DRAM revenue ranking, Korean maker Samsung took the lead again in 4Q11 wit revenue accounting for nearly 75 per cent of global market, followed by Hynix (20.8 per cent), Elpida (17 per cent), Micron (7.3 per cent), and others.

"Samsung 's victory can be attributed not only to the fact that their mobile DRAM production exceeds that of their competitors, but the maker also produces NAND flash products and targets the mobile device market with MCP (multi-chip package)," the research firm said. "As for technology migration, Samsung's products will mainly be manufactured on 35nm-node processes this year; add to that the success of their smartphone and tablet PC products, and it is clear why Samsung's sales figures are far higher than those of other makers."

As for Hynix, currently the maker is manufacturing mainly on 44nm-node processes but will transition to 38nm-node processes gradually. In the future, the manufacturer will continue to increase the proportion of mobile DRAM production and speed up technology migration to increase profitability.

Lacking support from NAND flash product lines, the Japanese maker Elpida is only able to produce discrete shipments, which limits their negotiating power.

For more statistics and forecasts, click here.





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