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LG helps Intel push WiDi into TVs

Posted: 21 Dec 2011     Print Version  Bookmark and Share

Keywords:interface  mobile  monitors 

LG Electronics and Intel Corp. will jointly promote Intel's Wireless Display (WiDi) technology. Under the partnership, the WiDi technology will be embedded into the LG Cinema 3D Smart TVs to be released in 2012.

Intel WiDi is a wireless connectivity interface which allows for instant, HD viewing of content stored in notebooks and other external mobile devices on large screen TVs, projectors or monitors. "The technology also enables transfers onto Cinema 3D Smart TVs, projectors and monitors a spectrum of online content—such as YouTube videos and streaming TV shows from broadcast websites—that are accessible through notebooks and other mobile devices."

"Through this strategic alliance, Cinema 3D Smart TV users will be able to access a wider variety of content in a more convenient manner," said Seog-ho Ro, senior VP, LG Home Entertainment Company's TV business unit.

"Intel is planning to expand Intel WiDi technology to various devices to provide consumers the seamless, smarter usage experience," added Hee-Sung Lee, country manager, Intel Korea.

The WiDi technology does not require an active wireless internet or WiFi connection to transfer content; and thus, establishes a direct connection between the WiFi chips embedded in the devices and TVs.

"Furthermore, Intel WiDi does not tie down the mobile device during real-time content sharing. Users may perform other tasks on their notebooks and tablet PCs while simultaneously streaming content to a Smart TV, projector or monitor."

LG and Intel would undertake co-marketing activities; and Intel WiDi-enabled LG Cinema 3D products will be on display at CES 2012, in Las Vegas.

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