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Google aborts green energy project

Posted: 29 Nov 2011     Print Version  Bookmark and Share

Keywords:renewable energy  solar power  cheap energy 

Google Inc. aborts its ambitious project to make renewable energy cheaper than coal four years after launching its Green Energy campaign.

"To recap, we're in the process of shutting down a number of products which haven't had the impact we'd hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward," wrote Urs Holzle, Google senior VP of operations in a blog post.

Google has said that it believed that other institutions were better positioned to take on its renewable energy efforts and bring it "to the next level."

In 2007, the company began making investments and doing research to make the price of renewable energy cheaper, particularly focusing on solar power technology.

The company's Green Energy Czar, Bill Weihl, told Reuters in 2009 that he will be demonstrating within a few years working technology that could produce renewable energy at a cheaper price than coal. "In three years, we could have multiple megawatts of plants out there," Weihl said then.

According to Google's spokesperson, Weihl has left the company early this month.

Aside from the Renewable Energy Cheaper than Coal project, Google is also pulling the plug on six other projects namely: Knol, Google Wave, Google Search Timeline, Google Gears, Google Friend Connect and Google Bookmarks Lists.

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