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Sensors/MEMS  

Ultrabook shipments to rise in 2015

Posted: 23 Nov 2011     Print Version  Bookmark and Share

Keywords:ultrabook shipment  MEMS  power management  DRAM module 

Another beneficiary of the ultrabooks' increasing share of notebook shipments will be analogue semiconductors, particularly power-management devices.

"With their stringent battery-life requirements, notebooks have represented a key market for power-management semiconductor suppliers," noted Marijana Vukicevic, senior principal analyst at IHS. "However, power requirements in ultrabooks will be even more rigorous than in notebooks, due to the ultrabook's slimmer form factor and longer battery life. This will increase the value of power management electronics in each unit sold, boosting the opportunity for analogue suppliers."

Just as with sensors, ultrabooks resemble media tablets that conventional notebooks in terms of their power management electronics. The tiny size of ultrabooks will require more highly integrated power and analogue components compared to notebooks. Furthermore, the form factor of these devices must be smaller and will require slimmer packages in comparison to notebooks.

Finally, the usage of SSDs in ultrabooks will spur demand for new and more sophisticated power management solutions.

The thin media tablet style of ultrabooks will act as a detriment to the market for dynamic random access memory (DRAM) modules—particularly those used for memory upgrades.

"The vast majority of ultrabooks now shipping have DRAM chips soldered directly onto the motherboard," indicated Clifford Leimbach, memory demand forecasting analyst at IHS. "This helps to achieve an extra-thin design by eliminating the additional PCB traditionally used in notebook PCs required for support of a DRAM module. However, this also eliminates the need for a traditional small outline dual in-line memory module DRAM module."

Notebooks represent a key market for DRAM modules, both those built into the PCs and those purchased to upgrade memory capacity. Because of this, the upgrade DRAM module market will be negatively impacted, as ultrabooks account for an increasing portion of notebook shipments.

While the reduction initially will be limited, the ultrabook in 2015 will reduce the number of upgrade notebook PC modules shipped by 13.5 per cent, amounting to some 1.08 crore units.

For more statistics and forecasts, click here.


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