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Android smartphone makers eye DLNA market

Posted: 26 Sep 2011     Print Version  Bookmark and Share

Keywords:Android  DLNA  Wi-Fi 

IMS Research study, "Video Content Distribution in the Smart Home" forecasts that 70 per cent of Digital Living Network Alliance's (DLNA) devices shipped outside of North America and Japan in 2015 will be Wi-Fi-enabled smartphones.

The vast majority of those are expected to be Android-based handsets, as Apple is not expected to embrace open-standard media services on its iPhones, relying instead on AirPlay.

Android Smartphone manufacturers are looking to DLNA open-standard media sharing as an inexpensive way to differentiate themselves from Apple's iPhone, according to a report by IMS Research.

An important consequence of this policy is that, beyond the established DLNA video markets of North America and Japan, smartphones will fast become the vanguard of in-home media sharing and management.

In Japan, DLNA video was made part of the ARIB TV broadcast standards and as such enjoys extremely wide adoption. In North America, most service providers are using DLNA to create open-standard multi-room DVR systems.

DLNA devices shipped

"The consequence of Android smartphone manufacturers' decision to include DLNA video servers in their handsets is very significant," says Stephen Froehlich, senior analyst, IMS Research. "Outside of the established North America and Japanese markets, this decision by smartphone manufacturers to push out DLNA video servers is very likely to create awareness of these functions.

"We also expect to see a new culture of video portability emerge from that awareness. In these regions, the smartphone essentially becomes a personal ID key that unlocks a consumer's access to his or her content library and then serves it to any DLNA video client in a home. This culture of media portability may lead to more aggressive cord-cutting in these regions than is anticipated in North America and Japan," Froehlich concludes.

For more statistics and forecasts, click here.

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