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Wipro evolves design expertise into end-to-end service

Posted: 06 May 2011     Print Version  Bookmark and Share

Keywords:system design  CDMS  product lifecycle 

Wipro Technologies, which has a system design practice that is over two decades old, initiated its Collaborative Design, Manufacturing & Sustenance (CDMS) programme as a comprehensive offering about two years ago. In a recent interview by email Wipro's Semiconductor and Systems VP Vasudevan Aghoramoorthy tells Vivek Nanda that his company's CDMS offering targets low- to mid-volume high-complexity products using a "highly flexible engagement model for helping our customer introduce/develop/bring out the right product at the right price for the right market."

EE Times-India: What market needs have you identified that you intend to fulfil with CDMS?

Aghoramoorthy: Customers working on highly complex projects (like high-performance computing server, high-end networking and A/V equipment) are looking for a single partnership to provide high-value engineering solutions across the entire product lifecycle, helping them accelerate the time to revenue, build the right product, and develop an eco-system to maximise total revenues and profit.

 Wipro's Aghoramoorthy

Aghoramoorthy: CDMS is a highly flexible engagement model for helping our customer bring out the right product at the right price for the right market.

Customers want to adopt a "hands-free" approach to outsourced product development and have been demanding holistic "concept to product" offerings from service providers. They want to go beyond the management of multiple parties for product development and begin focusing on market priorities, like product conceptualisation, developing the market for their product, incorporating customer feedback and achieving better profit margins.

Wipro Technologies identified this gap early and launched the CDMS programme, a comprehensive service involving market study, design development, manufacturing, testing, post-sales support and product life management/sustenance.

Wipro Technologies has extensive expertise in conceptualisation, design solution, design implementation, test and engineering services, test/debug engineering, supplier quality engineering (PCB, mechanical), component engineering, environmental compliance engineering and failure analysis at the board level.

Unlike the traditional ODM approach, CDMS allows customers to retain the design IP too. While our offering is comprehensive, the customers also retain the choice to engage us for specific parts of the product development value chain.

What are this service's primary geographical markets?
We have successfully engaged with customers in Europe, the United States and India through CDMS.

Who are the manufacturers you work with to deliver the service?
Wipro Technologies has a wide network of EMS partners and we work with them to deliver on the manufacturing promise of our CDMS programme. Sanmina is an example of our premier manufacturing partners. In some cases, we also work with our customer's EMS partners for execution of manufacturing.

Where are you planning to implement design work—in India or other locations?
Design implementation is predominantly done in India. However, we do provide support on customer location as per requirement.

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