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Lattice Semiconductor expands India presence

Posted: 07 Apr 2011     Print Version  Bookmark and Share

Keywords:programmable logic  mixed signal device  India office 

Lattice Semiconductor Corp. expands its presence in India with the official inauguration of Lattice India offering a complete sales and support centre. Present at the inauguration were Lattice President and CEO Darin G. Billerbeck and Lattice India general manager Sidhartha (Sid) Mohanty, as well as representatives from Lattice's customers and members of the press.

Lattice has had a presence in India through distributors for over 15 years, and established a direct sales office in 2006. As a complete sales and support centre, however, Lattice India intends both an expanded presence as well as a new level of commitment to the India market. It aims to provide customers with comprehensive support for Lattice's programmable logic devices, including FPGAs and CPLDs, as well as mixed signal devices for power and platform management.

"The programmable logic market, including FPGAs, is growing rapidly in India, and we are fully committed to providing our customers with world-class sales and support," said Darin G. Billerbeck, Lattice president and CEO. "The establishment of Lattice India demonstrates our commitment, and we will be looking at additional opportunities to expand our presence."

To accommodate its expanded role, Lattice India now occupies new facilities that will allow room for future expansion. Lattice India currently provides the following dedicated personnel: 1) Applications Engineers; 2) Technical Support Engineers; 3) Applications Development Engineers; 4) Direct and indirect sales force; 5) Field Applications Engineers for technical support; and 6) Local distribution team.

"The increase in OEM activity in India, as well as the increase in outsourced hardware and system designs to India, has led to rapid growth in the number of programmable logic designs being developed," said Mohanty. "Lattice directly addresses the requirements of the market with our strong product portfolio of programmable logic devices, including our award winning LatticeECP3 FPGA family and our MachXO2 PLD family. Lattice also provides CPLDs that are ideal for portable consumer products, as well as programmable mixed signal devices for clock and power management. Our focus markets will be telecommunications, industrial, consumer and medical applications."

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