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Tablets slowdown 2011 PC sales to 10.5%

Posted: 10 Mar 2011     Print Version  Bookmark and Share

Keywords:2011 PC growth  media tablet sales  home mobile PC sales 

Analysts have long warned the industry of a post-PC era that will see the rise and use of various devices to access the Internet. Gartner's revised forecast gives everyone reason to believe that era has actually dawned.

Noting growing consumer preference for mobile PC alternatives such as media tablets, Gartner Inc. has opted to reduce its 2011 PC sales projection by more than 5 per cent.

In another sign of the rising importance of tablets, Intel Corp. has put Doug Davis in charge of a new business group focused on tablets and netbooks. Davis, seen by some as a possible successor to chief executive Paul Otellini, previously ran Intel's embedded group. Otellini vowed last year Intel would stake out a significant position in tablets.

Steve Jobs referred to Apple's iPads as "post-PC devices" in the recent launch of the iPad 2. It is based on an Apple A5 processor using two ARM cores rather than an Intel x86 chip. IHS iSuppli noted Apple sold in 2010 nearly four times more ARM- than x86-based systems.

In a new report, Gartner currently forecasts 2011 PC growth at 10.5 per cent, down from 15.9 per cent previously. Worldwide PC shipments will hit 44.06 crore units in 2012, a 13.6 per cent increase from 2011, down from Gartner's previous outlook of 14.8 per cent growth, the market watcher added.

"These results reflect expectations of weaker consumer mobile PC demand, in no small part because of the near-term weakness expected in China's mobile PC market, but also because of a general loss in consumer enthusiasm for mobile PCs," said Ranjit Atwal, research director at Gartner, speaking in a press release.

Notebooks and netbooks had average annual rates of growth approaching 40 per cent over the last five years. That's now expected to decline to about 10 per cent through 2015 as consumers increasingly get Internet access—the killer mobile app—through a variety of mobile devices, Gartner said.

"We expect growing consumer enthusiasm for mobile PC alternatives, such as the iPad and other media tablets, to dramatically slow home mobile PC sales, especially in mature markets," said George Shiffler, research director at Gartner.

Vendors and even market watchers such as Gartner have to date played down the impact of tablets on the notebook.

"We once thought that mobile PC growth would continue to be sustained by consumers buying second and third mobile PCs as personal devices," said Shiffler. "However, we now believe that consumers are not only likely to forgo additional mobile PC buys but are also likely to extend the lifetimes of the mobile PCs they retain as they adopt media tablets and other mobile PC alternatives as their primary mobile device," he said.

Consumers in mature markets appear to be either buying tablets instead of mobile PCs or postponing notebook purchases as they track new tablet announcements, Gartner said. Even in business PC markets—which Gartner expects to continue to see double-digit growth—some users are considering tablets instead of PCs, Gartner said.

- Rick Merritt
  EE Times

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