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Samsung unveils the 'Exynos' processor

Posted: 15 Feb 2011     Print Version  Bookmark and Share

Keywords:application processor  multimedia  HD  mobile 

Aimed at harnessing the power of branding, Samsung Electronics announces Exynos as the new brand name for its application processor family derived from the Greek words for Greek words smart (exypnos) and green (prasinos).

Exynos is intended to echo Samsung's 'smart and green' strategy adopted by its semiconductor devices and solutions developed specifically to support the stringent performance and power requirements of mobile devices. Smart refers to high-performance aspect and Green represents low power features of Samsung's application processors.

The new naming system will be first applied to the dual core processor codenamed Orion, which was announced in September 2010. Carrying the name Exynos 4210, Samsung's powerful 1GHz dual-core application processor is scheduled for production next month.

- Phil Ling
EE Times Europe





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