Global Sources
EE Times-India
Stay in touch with EE Times India
EE Times-India > RF/Microwave

Wi-Fi leads location market

Posted: 20 Dec 2010     Print Version  Bookmark and Share

Keywords:Wi-Fi  location technologies  GPS 

ABI Research forecasts that Wi-Fi location will lead all other location technologies including GPS, cellular and MEMs, with shipments reaching more than 100 crore by 2015.

Senior analyst Patrick Connolly comments: "Location-based services, revenues and advertising are the hot topics of 2010 as companies grapple to gain control of this market. The key is accurate, ubiquitous location-finding across a variety of portable devices such as mobile phones, tablets and laptops. ABI Research has forecast that with the proliferation of Wi-Fi and increasingly lower cost or free location engines, it will become the most widely available location technology over the next five years."

The Wi-Fi location market is split between current incumbents such as Skyhook Wireless and Mexens Technologies Inc., the leading GPS companies such as Broadcom and CSR/SiRF, and the new threats from giants such as Google, Microsoft, Apple, Nokia, and even Facebook.

The recent lawsuit involving Skyhook and Google is a clear indicator of how important this space is becoming. Location is key to unlocking the potential of location-based advertising, marketing, and analytics. With Wi-Fi location set to become ubiquitous it is a vital technology to support. This lawsuit also highlights how, despite a plethora of free solutions, there is a huge market for high-quality location technologies.

Other emerging location technologies include MEMs, barcodes, NFC/RFiD, Bluetooth, and TV. It's not a case of either/or, but of, a continually evolving hybrid approach. GPS alone will not be sufficient to support the next generation of services and revenue streams. Services such as local search, location-based advertising, geotagging, social networking and augmented reality are all significantly improved through increased accuracy and indoor/ubiquitous location.

- Julien Happich
EE Times-Europe

For more statistics and forecasts, click here.

Find related content:
  - company/industry news
  - new products
  - technical papers
  - application notes

Comment on "Wi-Fi leads location market"
*  You can enter [0] more charecters.
*Verify code:


Visit Asia Webinars to learn about the latest in technology and get practical design tips.


Go to top             Connect on Facebook      Follow us on Twitter      Follow us on Orkut

Back to Top