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India, China drive mobile apps download growth

Posted: 24 Nov 2010     Print Version  Bookmark and Share

Keywords:mobile  application  downloads  market report 

ABI Research forecasts that application downloads in Asia Pacific will reach 240 crore, or about 20 per cent of the world�s total available market, by 2013. India and China, the two most populated countries, are expected to underpin much of that Asia Pacific application growth.

The application downloads in Asia Pacific will experience a CAGR of early 30 per cent and growth in application revenues of just over 20 per cent during the period 2009-2015, according to ABI.

The market watcher expects annual mobile application downloads to keep increasing until they peak in 2013, and, with North America and Europe reaching maturity after experiencing a period of high growth, emerging countries in the Asian market are expected to take the spotlight.

iOS and Android handset owners currently account for 75 per cent of total application downloads and they are expected to continue leading the market until 2015, according to ABI.

�We are getting more announcements of 3G networks about to launch commercially in Asian countries such as India, and more smart phones being shipped to Asia; this will prime these large untapped markets for mobile application downloads,� says Fei Feng Seet, research associate with ABI. �However, revenues generated from sales of mobile applications are expected to decline, due to high competition driving down average selling price of applications.�

Many popular mobile games such as �Plants vs. Zombies� by PopCap Games have shot back into top positions in the download lists after promotional price drops to Rs.44.22 ($0.99).

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