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Analyst: Nokia-N8 eyes touchscreen smartphone segment

Posted: 15 Oct 2010     Print Version  Bookmark and Share

Keywords:touch-screen smartphone  iPhone4  N8 

An analysis of the components of Nokia's N8 smartphone by iSuppli Corp. found those supplied by Broadcom, TI, Renesas and others, and that the device's bill of materials (BOM) cost is nearly identical to the 16GB version of the iPhone 4. The N8's BOM cost is Rs.8,754.10 ($187.47), according to the analysis, just Rs.1.87 (4 cents) less than an iSuppli teardown found to be the BOM of the 16GB version of the iPhone 4 in June.

Nokia's N8 smartphone, which features a 12MP CMOS image sensor, includes chips made by Synaptics Inc., Texas Instruments Inc., Broadcom Corp., Renesas Electronics Corp., STMicroelectronics NV, ST-Ericsson SA and Murata Manufacturing Co. Ltd., according to a teardown analysis performed by market research firm iSuppli Corp.

Andrew Rassweiler, principal analyst and teardown services manager at iSuppli, the N8's BOM is proof that Nokia is going after the touch-screen smartphone segment dominated by Apple. "Although the two phones differ markedly in key areas, including the camera and the core silicon, both are designed to hit similar production cost budgets," Rassweiler said.

Including about Rs.443.61 ($9.50) to manufacture the N8, the total cost to produce the smartphone is about Rs.9,197.72 ($196.97), iSuppli said. In the U.S., the N8 retails for Rs.25,636.12 ($549) without a service contract.

While iPhones use conventional NAND flash, the N8 employs a slightly more expensive variant known as Embedded MultiMediaCard (eMMC), according to iSuppli's teardown. The analysis found Toshiba Corp. was the supplier of the eMMC NAND in the specific N8 examined by iSuppli, though the firm noted that memory is always supplied by multiple vendors.

The N8 examined also carried additional OneNAND memory and DDR DRAM supplied by Samsung Electronics Co. Ltd., iSuppli said. Samsung Mobile Display is the supplier of the N8's Active Matrix Organic Light Emitting Diode (AMOLED) display, the teardown found.

Other component highlights of the N8 revealed by iSuppli include:

A touch screen controller supplied by Synaptics

A digital base band chip and a single-chip GPS device and audio power amplifier supplied by TI

A mobile multimedia processor supplied by Broadcom

A Bluetooth/wireless local area network IC supplied by Murrata

AN RF transceiver, RF power management IC and power reset device, all supplied by ST-Ericsson

A power amplifier supplied by Renesas

Epcos AG's front-end module

AKM Semiconductor Inc.'s electronic compass

A MEMS accelerometer from STMicro

-Dylan McGrath
EE Times

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