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Premier Farnell enhances product offering in Asia Pacific

Posted: 06 Sep 2010     Print Version  Bookmark and Share

Keywords:Multicomp  Pro-Power  Tenma  Duratool  electronic engineers 

The global economy is recovering from the recession and sparking off a high need for electronic components for design and production. Premier Farnell is focusing its strategic investment in expanding their inventory offering with a focus on new product introductions supported by same day despatch with no minimum order quantity to better meet the needs of electronic design engineers.

Premier Farnell has expanded its stock levels of Multicomp, Pro-Power, Tenma and Duratool products within Asia Pacific by 30 per cent as part of its proposition to increase the product range that it offers to electronic design engineers. Premier Farnell will stock 10,000 products that include 12 months warranty from these four brands with access to 25,000 products globally. As the distributor of these brands, Premier Farnell will offer the products with particular emphasis on the following product categories within these four brands:

� Multicomp — New microcontroller boards, connectors, resistors, switches and capacitors.

� Pro-Power — Multi-cored cables, single wires, cable accessories, marking & labelling and chemical ranges

� Tenma — Digital multi-meters, oscilloscopes, pattern and function generators, power supplies and portable DMMs.

� Duratool — Hand, power and soldering tools, tool kits, fasteners and storage products.

Cameron Ward, VP of Strategic Sourcing, Premier Farnell said, "The popularity and growth of Multicomp, Pro-Power, Tenma and Duratool stems from being recognised for providing quality products at affordable prices. These brands have been sold successfully around the globe for many years. Our recently expanded facilities within the Asia Pacific region have allowed Premier Farnell to make these brands and products available with local stocks and support, giving customers in Asia access to all the benefits that you would expect from the leading global high service distributor."

Comprehensive technical support and community resources available for users

Nader Tadros, marketing and eCommerce director, Premier Farnell, Asia Pacific added, "More than just delivering the goods quickly to the hands of the customer, the real value-add they need is full support through their whole design cycle with services such as good product documentation, technical advice and updates. With the help of element14, the exclusive online community for electronic design engineers, Premier Farnell is successfully leveraging on the power of the Internet and technology to deliver an all-rounded user experience to our customers."

Electronic design engineers can expect full and accurate technical information for all product families on Premier Farnell's website.

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