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ST powers Dish TV's STBs

Posted: 04 Aug 2010     Print Version  Bookmark and Share

Keywords:Set-top box  STB  digital TV 

STMicroelectronics and Dish TV, India's Direct-To-Home (DTH) company have revealed that Dish TV's latest digital set-top boxes are powered by ST's System-on-Chip (SoC) STB decoder ICs that support both standard- and high-definition digital services.

Offering standard-definition (SD) and high-definition (HD) STBs enables Dish TV to deliver innovative services to a wide variety of customers. Selecting designs based on ST's decoders has enabled a cost-effective solution in each case, delivering high reliability with the performance needed to support enhanced value-added features. Dish TV has recently launched its HD service, Dish Tru HD, delivered via ST-equipped set-top boxes, providing access to exceptionally rich video and audio for a superior customer experience.

"In line with our brand positioning 'Ghar Aayi Zindagi' (Life Comes Home), we are committed to continuously optimise the customers experience by offering the best technology products and backing them up with high quality service and support," said Jawahar Goel, managing director, Dish TV. "Our new digital set-top boxes benefit from STMicroelectronics' highly featured and flexible System-on-Chip ICs to provide an ideal platform for us to deliver innovative value-added services to our customers. Our pioneering model of aligning with strategic partners who share our vision and bring in world-class experience and expertise to execute our plans has helped us in creating both enhanced customer satisfaction and sustain our leadership edge in India."

"Dish TV has an outstanding footprint in India's DTH TV market and has been a frontrunner in bringing innovative and cutting-edge technology to its customers," said Francois Guibert, ST's executive vice-president and president for Greater China and South Asia. "This represents an important design win for ST, demonstrating our ability to deliver customised solutions and emphasizing our commitment to support strategic and fast-growing markets through resources such as our Greater Noida research and development centre, which is now our largest outside Europe."

The new digital STBs featuring ST's highly integrated SDTV and HDTV SoCs are now rolling out to Dish TV subscribers throughout India, supporting Dish TV's goal to add significantly to its base of 75 lakh subscribers, further consolidating its leadership and expanding its footprint wider and deeper across the country.

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