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3D devices to takeover consumer homes

Posted: 13 Jul 2010     Print Version  Bookmark and Share

Keywords:3D TV sets  consumer electronics  home-entertainment 

In a recently published study entitled 3D Video & Gaming in the Home, IMS Research identifies popularity of 3D theatrical releases and intense competition in the home entertainment space as some of the key drivers behind the deployment and aggressive pricing of 3D TV sets.

Several consumer electronics suppliers are now deploying strategies that will result in quick proliferation of 3D devices into consumers' homes. IMS Research estimates that 59.90 lakh (5.99 million) 3D TV sets will ship worldwide in 2010 and over 21.80 crore (218 million) will ship cumulatively from 2010 to 2015.

Anna Hunt, report author and principal analyst at IMS Research, states, "Within five years, the majority of high-end large-screen TV sets and Blu-ray disc players are likely to offer 3D capability. The price premium of 3D models in these markets over similar 2D products is expected to diminish quickly. Without a significant price premium, consumers are likely to future proof their purchases by opting for devices with 3D." IMS Research forecasts that by the end of 2015, over 24.10 crore (241 million) homes will have a 3D Blu-ray disc player and over 28 crore (280 million) TV households will have an HD STB.

Hunt adds, "Aside from Blu-ray, many HD STBs can facilitate delivery of 3D service from operators that use a frame compatible format. With such a large installed base of 3D-capable devices, content makers should see enough of an incentive to aggressively pursue 3D content creation." Numerous pay-TV operators are offering or planning to offer 3D content to HDTV subscribers at no additional cost over the existing HDTV package pricing. Initially, this may be a common practice until more 3D content is available.

For more statistics and forecasts, click here.

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