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Wipro forays into Blu-ray via Philips

Posted: 14 Apr 2010     Print Version  Bookmark and Share

Keywords:Blu-ray  Wipro Philips partnership agreement  middleware 

Wipro Technologies has signed a partnership agreement with Philips which gives it sub-licensing rights to offer Blu-ray middleware and solution development services to its customers.

The entry barrier in this space is high due to the significant dormant period before a company can enter into this market. Through this partnership with Philips, Wipro will be able to reduce the time-to-market for its customer requirements.

"Philips is happy to have this cooperation with Wipro in place," stated Frederic Guillanneuf, director IP licensing, Philips Intellectual Property and standards. "Philips is strongly committed to Blu-ray Disc(BD); the engagement with Wipro, a major supplier of embedded software, will successfully support the further development of the BD market."

Commenting on this exclusive licensing agreement, Nagamani Murthy, VP, mobile, automotive and consumer electronics group, Wipro Technologies said, "We are happy to enter the Blu-ray market with technology as developed by Philips, a leader in Blu-ray technology. The Philips middleware stack has established market credibility, and it is a significant addition to our portfolio of digital TV IPs and solutions. With this partnership, Wipro can create hybrid devices-_those that integrate digital TVs, set top boxes and media players like the Blu-ray for our customers and also provide niche solutions that will help them create a mark of distinction in the market."

Wipro has been working with leading consumer electronics customers, providing product design services in the areas of digital home entertainment products and has developed and deployed several digital TV compliant solutions across the United States, Europe and Japan.

Wipro with its wide spectrum of competencies in the consumer electronics domain has more than 30 licenses for its digital TV middleware stacks such as ATSC, OpenCable, DVB-T/C/S/CI, MHEG-5 and ISDB-T/S.





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