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Multimedia-rich smart phones target emerging markets

Posted: 15 Feb 2010     Print Version  Bookmark and Share

Keywords:smart phone  multimedia  communication 

While smart phones have long been gaining traction in developed countries, a number of analysts predict that the best years of growth are still to come from emerging markets. Seizing this opportunity,Microsoft Corp. and MediaTek Inc. have joined forces to provide a multimedia-rich smart phone solution primarily aimed at emerging markets. As a result of this strategic partnership, consumers will be able to buy a wide range of feature-rich Windows phones with the best cost-performance ratio in the market.

With its long-standing cooperation with handset makers and market experience, MediaTek expects this partnership with Microsoft to drive smart phone penetration in the targeted markets.

Built on the Windows Phone 6 platform, these multimedia-rich smart phones will have full touch capabilities and offer advanced communication features including email and Internet access.

"There is a huge thirst for smart phones in emerging markets. For many people, the phone rather than the PC is the main entry point to the Internet, resulting in a high demand for rich communication devices. In order to meet this demand, we have teamed up with MediaTek to facilitate the provision of affordable smart phones," said Daren Mancini, general manager for OEM mobile, Microsoft.

"MediaTek is enabling handset manufacturers to optimise their product offerings to address a larger audience with competitive pricing on our smart phone solutions," said JiChang Hsu, executive VP of MediaTek. "Together with Microsoft and our partner network, we look forward to providing wireless communication solutions that help people enjoy richer mobile and multimedia lives. We believe our products and services will continue to meet people's future needs for entertainment, communication, and information."

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