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India's SDS opens global office in U.S.

Posted: 09 Feb 2010     Print Version  Bookmark and Share

Keywords:aerospace  global office  San Jose 

As part of its international expansion plan, Samtel Display Systems (SDS), the India player in high-technology products for avionics and military applications has opened its first international office in San Jose, California. It will be headed by Wayne A. Diamond, as VP of Samtel USA. This marks a significant milestone for SDS into the international market, facilitating close liaison with existing and potential customers, while helping SDS pursue business development activities in this geography.

"Since the creation of SDS, we have received overwhelming response from the U.S. market. Our long-term goal is to be a leading aerospace player with presence in all key markets. U.S. is one market that has the potential to optimally harness SDS's capabilities, being a large defence as well as civil buyer. The new venture will help us minimise constraints due to long distance and time difference and enable us to reach out to wider-set of clients." says Puneet Kaura, executive director, SDS.

Diamond brings with him 30 years of experience in the aerospace industry including senior positions at Rockwell Collins and Honeywell. He joins SDS from Rockwell Collins where he has held several key positions including director of business development for the display systems business, general manager for Vision Systems International, and programme manager for Advanced Strike Solutions over the past 10 years. At SDS he will work to establish a strong local presence and forge industry partnerships to strengthen SDS's ability to pursue business opportunities in the US.

"We are delighted to welcome Mr. Diamond to our team. He brings to our company an in-depth knowledge and expertise in the aerospace business development. We are confident that he will steer SDS's latest venture to newer heights", elaborates Kaura.

Diamond added, "The success that SDS has seen with partners such as Honeywell and Thales is exemplary. I believe that SDS has the potential to become a significant force in the international market and I am delighted to be a part of this success story."

SDS is one of the promising frontrunners in India's private sector defence industry having joint ventures and MoUs with Thales, Airbus, Honeywell, Lockheed Martin and Boeing as well as India government defence organisations, the Defence Research and Development Organisation (DRDO) and Hindustan Aerospace Limited (HAL). It aims to grow from a turnover of Rs.100 crore in 2010-11 to Rs. 600crore in 2014-15, through expansion into the head up displays, helmet mounted displays, automated testing equipment and OLED technologies. The only Indian company to manufacture cockpit displays for the Airbus family, it is also the chosen supplier of cathode ray tubes for their EFIS40 electronic flight instrument system of Honeywell. This segment was previously monopolised by Sony. It is also now the world's only supplier of avionics glass, a critical component for all displays.

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