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Audi adopts NXP HD radio tech

Posted: 30 Oct 2009     Print Version  Bookmark and Share

Keywords:HD radio  Audi infotainment  car radio 

Audi of America is equipping its 2011 models with Harman Becker HD Radio that uses NXP's SAF3560 single-chip solution. With the NXP chip, the radio offers drivers and passengers of Audi models a high-quality digital broadcast experience.

The radio technology will provide Audi customers with access to more than 1,800 AM/FM stations and 900 multi-cast channels currently on the FM dial for a great audio experience. In addition to a broader choice of radio stations and dramatically improved audio quality, passengers will be able to access enhanced features including an FM station list and detailed song and artist information.

NXP's SAF3560 provides Audi with a single flexible solution that enables a simple upgrade path from NXP's AM/FM analogue radio technology, while supporting the latest HD radio features. NXP and iBiquity Digital Corp. launched the SAF3560 in August 2008 as the first multi-standard radio IC dedicated to digital in-car reception to reduce development costs and complexity for car manufacturers.

NXP's SAF3560 is a dedicated single-chip solution that offers software implementations to support today's unique automotive requirements for more highly-integrated, flexible car radio systems. The SAF3560 incorporates the HD Radio technology from iBiquity and supports software programmable platforms, while reducing integration challenges and time-to-market by allowing flexibility to switch between standards.

"With an ever-increasing number of music lovers worldwide listening to digital radio each day, we wanted to extend the best in audio entertainment out of the home and into the car," said Riclef Schmidt-Clausen, radio/multimedia development manager, Audi. "We're excited to work with NXP to introduce HD radio technology as standard on a range of our vehicles, and to ensure our customers can enjoy an improved in-car audio entertainment experience while on the move."

Recognising the increasing popularity of digital radio systems, the NXP SAF3560 was created jointly with digital HD Radio technology developer iBiquity and supports all global HD Radio technologies. The SAF3560 provides a single hardware platform for multiple digital radio standards, giving Audi an easy-to-deploy solution that offers exceptional analogue and digital radio performance quality sound.

"The automotive industry is becoming increasingly competitive in the area of audio entertainment. Consumers are also demanding technologies which promise the highest infotainment value at maximum convenience. NXP is committed to help auto makers stay innovative by offering intelligent solutions like the SAF3560, which offers excellent sound quality in car radio reception," said Peter Geiselhart, senior VP and general manager, car entertainment solutions, NXP Semiconductors. "We're helping our customers dramatically improve music, audio, text and data features of digital HD Radio technology by offering solutions which are highly integrated, flexible and scalable."

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